Module 1: The Big Picture

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Module 1: The Big Picture defines the scope of the worldwide and China tobacco epidemic, including history, prevalence, and trends. It also describes the reach and influence of the tobacco industry, and the extent of harms caused by tobacco to smokers, nonsmokers exposed to secondhand smoke, and the economy. This module presents China’s role in tobacco control, and up-to-date information on China’s tobacco control policies and program efforts.

Module 1: The Big Picture – Training Materials – Downloadable Files

Customizable Read-Only
Trainer Guide Trainer Guide
Participant Guide Participant Guide
PowerPoint Slides PowerPoint Slides
Certificate of Completion

Module Description

Section 1: The Tobacco Use Epidemic – China and Worldwide

The first section of this training will provide background information about the history of the tobacco epidemic worldwide and in China.  It provides brief descriptions of how tobacco use began, both worldwide and in China, current consumption and global smoking patterns within the context of the four stages of the tobacco epidemic, and the harms caused by smoking to active smokers, non-smokers exposed to secondhand smoke, and the economy.

Section 2: International Tobacco Control Best Practices

This section begins with a discussion of the goals of tobacco control: prevent initiation among youth and young adults, promote cessation, and eliminate exposure to secondhand smoke. The Framework Convention on Tobacco Control (FCTC) is introduced as a resource and guide for international tobacco control, and six measures, known as MPOWER, are discussed as a means of assisting in the country-level implementation of tobacco control. MPOWER in English stands for Monitor, Protect, Offer, Warn, Enforce, and Raise.

Section 3: Tobacco Control in China

Section 3 shifts to the subject of implementing tobacco control best practices in China. It begins with a discussion of China’s progress in tobacco control, as well as an examination of the challenges it still faces. In the case of China, tobacco control requires social norm change in order to create a social and legal climate in which smoking becomes less acceptable, less attractive, less accessible, and less affordable. The FCTC articles presented in Section 2 serve as the basis for discussing how these guidelines can be used to change the social norms of tobacco use in cities throughout China.